# Advanced AR
Advance AR is the next evolution of Augmented Reality experience for Commerce. Advance AR is faster, more visually accurate, and interactive.
You have full control over the experience, including the loading screen, UI elements on the screen, and call to actions (like “Add to Cart”).
Advance AR unlocks configuration within AR so Customers can continue to personalize your products in their space. This includes changing product options, like materials and parts, and spatial or modular configuration, like moving individual parts within the space independently of each other.
Advance AR must be turned on at an Organizational level from the Features page. It may be limited by device operating system if desired.
Once turned on, a new Advance AR toggle is available on the individual Item page.
Edit the item to toggle it.
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